East Midlands Airport

Creating a visually fun and engaging digital marketing campaign for East Midlands Airport.

Role: Designer, Illustrator & Motion

Social media and digital marketing campaign for East Midlands Airport (EMA) based in the UK.

Helping promote EMA’S partnership with Jet2 Holidays, we created a Where’s Wally-esque game of ‘Find the Driver’ where users had to navigate around a landscape full of colourful characters and scenery, for a chance to win a FREE holiday and other luxury packages.

To help remember who you needed to find or for clues on his location we added a ‘magnifying glass’ icon to help usability and give the user the option to also ‘skip’ ahead if it got too hard, leading them straight to the competition entry form.

As the user scrolls through, the landscape gets progressively nicer and less grim, provoking that idea of journey and traveling to a sunnier location.

“The overall campaign helped create 88% more competition entries than all previous years.”